In 1990, True West began reproducing Westward Ho Rodeo China shown above. By maintaining the quality and brand of True West, Boots and Saddle, Westward Ho and Rodeo Patterns, we help insure that you are investing in heirloom china of the future.

Serious collectors seek out all of Till Goodan's work--not just the Westward Ho designed dinnerware lines. Till Goodan was a versatile artist whose love for the rodeo and the west was reflected in all of his work. Western decorated tablecloths, prints, calendars, postcards, and paintings make up the wide variety of collectibles designed by Till Goodan. Till Goodan's work is being recreated once again by True West, with permission of his daughter, Betty Goodan Andrews, who retains sole control of the rights to her father's name and all of his work.